Episode 10: Why Experience Matters with Dennis Moseley-Williams
If Walt Disney ran your financial practice, how different would it look? In this episode of Advisor Elevation, Dennis Moseley-Williams explores the depths of the “experience economy” as it translates to financial services. Don’t miss this important episode where you will further discover why experience matters so much in your business!
Show Notes & References
What inspires companies, and what makes them inspiring? Dennis Moseley-Williams shows organizations how to create transformative experiences for clients, customers and employees. Captivating audiences with his passion, humor and vivid examples of staged, exceptional experiences and their competitive advantage, Dennis is an in demand speaker and has worked with Fortune 500 companies to solo entrepreneurs across the continent, in sectors ranging from financial services to manufacturing (and everything in between).
A certified expert in the Experience Economy, Dennis helps organizations understand that customer experience is the predominant economic offering in the world today – as distinct from services as services are from goods. He demonstrates ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform. Dennis is also the author of Serious Shift: How Experience Staging Can Save Your Practice, a guidebook on how the experience economy can be adapted specifically to the financial services industry. He is also contributor to several online experience design courses for advisors.
Dennis is founder of Dennis Moseley-Williams Strategic Consulting, a practice management company that helps organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities.